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🍕Bitcoin Pizza Week: Get Pizza, Use COCA, Win Up to $100
- May 18
- 3 min read
Bitcoin Pizza Day marks one of the most famous moments in crypto culture.
On May 22, 2010, programmer Laszlo Hanyecz paid 10,000 $BTC for two pizzas. Back then, it was an early real-world use case for Bitcoin. Today, it is a symbol of how much the crypto industry has grown.
Crypto is no longer just something people hold, trade, or talk about online. With products like COCA, crypto is now used in real life – including for everyday moments like getting pizza.
That is exactly what we want to celebrate.
🚀 Join Bitcoin Pizza Week
This year, we’re turning Bitcoin Pizza Day into Bitcoin Pizza Week – a community campaign where your pizza moment can become your contest entry.
How to participate
Take a photo or video of your pizza with your COCA Card or COCA app clearly visible. Make it funny, simple, creative, or unexpected.
Post your content on X, TikTok, or Instagram.
Use the campaign hashtags #BitcoinPizzaDay #PaidWithCOCA and tag @coca_card.
Fill out the participation form.
Keep your post public until the end of the campaign.
📸 Need a content idea?
You can:
Buy pizza using your COCA Card
Show your COCA Card or COCA app next to your pizza
Eat pizza and mention COCA in your caption
Share your own Bitcoin Pizza Day moment with a COCA twist
Make it fun, make it yours, and give it a Bitcoin Pizza Day caption. For example:
“I just bought pizza with crypto. In 2010, that was 10,000 BTC. Today, it was 12 USDT. I think I’m up 😂”
💰 Rewards
We will reward the best, funniest, and most creative Bitcoin Pizza Week moments.
Category | Reward |
🥇 Best Video | $100 |
🥈 Best Video - Runner Up | $60 |
📸 Best Photo | $40 |
📸 Best Photo - Runner Up | $20 |
⭐ Community Pick | $20 |
😂 Most Viral Moment | $30 |
The Community Pick winner will be selected through voting on X. Make sure you’re following us so you don’t miss it.
Most Viral Moment will be selected based on organic performance and audience reaction, including views, likes, comments, shares, reposts, and overall impact.
Rewards will be paid in USDC or EURC to the winners’ COCA balances by June 10, 2026.
🗓 Campaign Dates
The campaign runs from May 18 to May 24 2026, 23:59 CET.
🎉 Celebrate Bitcoin Pizza Day With COCA
Bitcoin Pizza Day shows how far crypto payments have come – from a legendary 10,000 $BTC pizza order to everyday purchases with products like COCA.
Now it’s your turn to show what crypto payments look like today.
Get pizza. Use COCA. Win rewards.
Terms & Conditions
The campaign runs from May 18 to May 24, 2026, 23:59 CET.
Only original, real photos and videos created by the participants are eligible. AI-generated, heavily manipulated, or synthetic content is not eligible and will result in disqualification.
Offensive, fraudulent, misleading, duplicate, copied, or non-compliant submissions are not eligible.
COCA reserves the right to verify entries and disqualify any submission that does not meet the campaign requirements.
COCA reserves the right to override votes if manipulation is detected.
Rewards will be paid in USDC or EURC to the winners’ COCA balances by June 10, 2026.
By participating in the campaign, participants agree that COCA may repost, share, or feature their submitted content across COCA’s official marketing and community channels, with credit where reasonably possible.
Participation in the campaign implies acceptance of these Terms & Conditions.
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